Dear All
It has always been said that the
Conservative Party is the party of business, I think most people would
acknowledge that point even if they don't like the relationship between the
Conservatives and 'big business'. I have never been a businessman, never own a
business so my view is of someone who is on the sidelines. In business, you
need to understand several things, you need to know your product, you need to
know how to price, market and deliver your product so that your business
'flows'. This isn't rocket science, some items require specialised advertising
if they target a niche market. You want as large a customer base has possible,
and of course, you want repeat business from customers. If all this sounds plausible then we are on the same page mentally,
there are other factors to be sure to take into account such as location and other variables, but in
general, you should have a business plan which appeals to your 'core' market and
build on that base.
So, what happens, if a new team takes over and trashes the plan of appealing to your core market?
The best example
that I can come up which shows how disastrous thinking can ruin a business
model is 'Star Wars'. Certain types of movies achieve an almost zen like
quality among its followers, they allow the customer to extend beyond the cinematic
experience of watching the movie. Star Wars does this, Star Trek does this also and so does
The Rocky Horror Picture Show. The first Star Wars movie set a tone which had an
almost mystical quality to it, a story of good versus evil, a story of a journey
leading to self sacrifice and public service on behalf of others. George Lucas, the creator and
director understood his 'product' because he could immerse himself in a world
he created. Star Wars was a collaborative process involving many people, but undoubtedly
it was George Lucas vision.
When Disney bought the rights to Star
Wars, they failed to recognise or understand what the vision was. The last
three Star Wars movies not only were bad, they were awful, and the people who
made them showed utter contempt for the 'core' base. Rian Johnson who changed
the franchise didn't understand his market, and he didn't understand his duty to
the source material.
One guy who 'gets it' in the Star Wars universe is Jon Favreau, his
series called The Mandelorian, it is starting its second series, it's a fan
favourite, and Favreau achieved all this because he knew he had to cater for
the 'core' base. Simply put get them and everyone else will follow because the product is so good. Why will
they follow, because even if they don't respect the lore, they can appreciate a
well made and crafted storyline, and show. This is a quite a long intro but I
want you to get is how important it is to understand business and the various aspects
to market for success. The same principles apply to any business, and politics
is a business, the products are parties, policies and people, that is what is
being sold to you as a 'customer'.
Recently, Boris Johnson said that 'devolution
has been a disaster' for Scotland. So, is he right? If he is right, why has his
remarks caused such an upset, and the next question is his claim backed up by
proof? If we take it we aren't relying on his opinion, we're therefore forced
to look at facts as they relate to the party in charge of Scotland, the SNP and
the people involved in running it and the SNP Scottish Government. At this
point, it would be easy to just type of a mountain of information, all of it
freely available in the public domain. I have chosen one website to give you a
taste of the disaster that Boris Johnson has been alluding to which could have more added to it.
https://www.effiedeans.com/2020/10/the-snp-hall-of-shame.html
And like any good movie, there is a
sequel.
https://www.effiedeans.com/2020/10/the-snp-hall-of-shame-part-2.html
Devolution under the SNP has been
broken, the Scottish Government has been corrupted and has been used as a
battering ram to attack Westminster. The real purpose of devolution was to make
the lives of Scottish people better, by the notion that decisions taken locally
would be better managed to suit local issues. Under the SNP, and assuming you
clicked on the links above to read about the carnage caused by them in public
office and life, you can see this is not so. Devolution isn't just a disaster
as Boris says, it has failed and failed miserably, we have a second rate
parliament that is filled with third rate politicians. It's a clown's circus
which needs abolished, it's a parliament that cannot provide an effective
opposition, it can't hold the SNP Government to account, and it is ultimately
held in contempt by the SNP because they control the levers of the Scottish Government.
One thing the Salmond inquiry teaches us is how much the SNP are willing to ignore
the will of parliament to allow it to function properly.
What I find incredible is that senior Scottish
Conservatives claim that Boris Johnson is a liability for saying something which
they should have said years ago. In truth, it's the senior Scottish
Conservatives who don't understand Scotland, if they did, they wouldn't have spent
40 years in the political wilderness. The party became viable because people,
voters gave them a chance after the decline of Scottish Labour under Kezia
Dugdale. Kezia made the Scottish Conservatives a vessel for the pro UK vote
after saying she could see a reason under certain circumstances to vote for
Scottish Independence. It wasn't good marketing that uplifted the Conservatives
in Scotland but rather right place and right time. The fact that there appears
to be several senior party sources willing to say that the Prime Minister was
“making life difficult” for them ahead of the Holyrood election is interesting.
It begs a question, why haven't you been making life difficult for the SNP over
the past 13 years that they have been in power?
Why haven't the Scottish Conservatives
been making life difficult for the SNP, why has it took Boris Johnson and the
UK Party to do that for them?
Again, and for the avoidance of doubt,
devolution has been a "disaster" and was the “biggest mistake” of
former Prime Minister Tony Blair. Blair thought he could set up a rigged
parliament that the SNP could take part in but could never win, in order to
quell support for independence. The reality is that his planners didn't notice
the flaws in the rigged system which has led to the current constitutional
crisis. Although Boris Johnson’s official spokesman has attempted to clarify
what Boris meant when he made the remarks at a meeting with northern English
MPs, he added Boris will “be the voice of the majority of Scots” and said he
“fully supported devolution”. Personally, I wouldn't have backtracked,
devolution can never work if the SNP controls the levers of power in the
Government and Parliament of Scotland. It is unlikely that the SNP is ever
going to change its modus operandi of preaching hate and division, in this
climate, how is devolution going to work?
Boris' spokesman said:
“This government continues to put the
union at the heart of all that we do. Now more than ever is the time for the
United Kingdom to be pulling together to focus on defeating this virus. The PM
has been clear that he thinks the four corners of the UK are stronger together
and he will be the voice of the majority of Scottish people who voted
decisively to keep the UK together, and he will always stand against those
trying to separate the United Kingdom. He is very clear that he rejects the
SNP’s call to break up the UK”.
So, where does that leave Douglas Ross
as Scottish leader, well if you read online comments, the people that Douglas
Ross needs to reach out to the 'core' pro UK vote aren't happy with him. I
think unhappy rather dilutes the strength of feeling they currently have
towards him, some people have even gone onto contact him directly on twitter.
There is a thing called the 80/20 rule, 20% of your customers buy 80% of your
product, to me it seems that Douglas Ross thinks like Rian Johnson, who was
more interested in the 80% who only buy 20%. If Douglas Ross loses his 'core'
vote, he will be in trouble at the next Holyrood election. It's the 20% who are
the magnet to pull in other votes because they 'believe'. I believe that Scottish
Conservative leader Douglas Ross is wrong, and he is wrong to have communicated
his anger over the remarks directly to Boris over something he should have said
himself. Is there anything that Holyrood is doing which couldn't have been done
if the Scottish Parliament didn't exist and Westminster had control? I would venture very little indeed,
all the services that currently operate like the Health Service, Education and
law would also still operate.
Ross did say:
“Devolution is not the problem, the
nationalist administration in Edinburgh is the problem because they use the
tools of devolution and the levers of power, not to benefit, every single
individual in every single community right across Scotland, but to further
their aim to separate Scotland from the rest of the United Kingdom. The SNP
will use anything they can to further the ambition to separate Scotland from
the rest of the United Kingdom, and to take the focus away from their domestic
record.”
Nothing he said there is unknown to the
Scottish public.
A Conservative source said:
“This is not what we need right now, six
months from the elections. Boris is turning in to a liability, and he needs to
stop talking about issues that he clearly does not understand. Devolution has
not been a disaster by any means, and while I think he is talking about the way
it has been weaponised by the SNP, it isn’t coming across like that.”
If the Scottish Conservative pitch at
the next Holyrood election is not a platform to fix a broken system, then could
someone let me what it is, in the comment section. Devolution from 1999 to 2007
didn't work properly either, so what is Douglas Ross' plan? If it is change the
deck chairs and seating, and remove constant indyref 2 from the Scottish
Government, yes, he can halt that if he wins. But people will be looking beyond
that and prior to the election, they are looking for "proof", the ten
foot big as shit, balls in your face truth. If the proof isn't forthcoming or
no one can grasp what the public needs, then it won't be Boris who failed to
win Scotland at the election, it will be Douglas Ross. A bad 2021, and a bad
2024 for Douglas Ross will make his position as leader untenable. He has
already had a public argument with his boss which his core customers didn't
like one bit. He also fails to grasp that his customers can take their business
elsewhere, there are other viable alternatives as it relates to the Holyrood 'list' in 2021.
Finally, I hope that the way I have framed this blog post has some educational value to you to ponder on. As someone who can step back and look at things as they are, some things are emerging which I am sure pro UK supporters didn't expect. There are senior Scottish Conservatives who have spent too much within their political bubble.They have lost perspective. They might know the 'ins and out' of the Holyrood system but they seem blinded by reality both socially and politically. The cause is having spent too much time in a broken system, it has become normalised to them. I have previously talked about the Holyrood 'list' system having created in effect a 'hostage' mentality for parties MSPs, I stand by that opinion. I read what senior Scottish Conservatives have said about Boris and I think 'Stockholm Syndrome'. Boris is right, devolution has been a disaster because when it was setup the concept was wrong. Maybe the senior Scottish Conservatives need a refresher course in business, and then a course in, 'who votes for you' and they better learn quick, six months till an election!
Yours sincerely
George Laird The Campaign for Human Rights at Glasgow University
7 comments:
Like you said, Boris needs to cut out the middle man and go to the people himself. If Douglas Ross isn't willing to do it, then Boris should.
In fact, perhaps the problem isn't the SNP, it's Holyrood all in all.
How damaging are Johnston's latest comments to the union and the pro Unionist parties George?
Hi Anon
"How damaging are Johnston's latest comments to the union and the pro Unionist parties George?"
Sorry been busy last couple of days, what did he say and I will give you a frank opinion on it.
George
Dear All
"In fact, perhaps the problem isn't the SNP, it's Holyrood all in all."
If the SNP was a wild rabid dog, building a better kennel to contain them doesn't solve the problem, if anything, you will have to keep redesigning the kennel to prevent problems.
I think it could be argued that there is a strong case for closure to be made but self interest will not allow it.
George
"There are senior Scottish Conservatives who have spent too much within their political bubble.
They have lost perspective.
They might know the 'ins and out' of the Holyrood system but they seem blinded by reality both socially and politically.
The cause is having spent too much time in a broken system, it has become normalised to them."
Been thinking this for ages, I had hoped I was wrong, but at times you wonder if it's just a wee bit too comfy you know...
The SNP seems to have lost perspective, considering they seem to be either ripping each other apart or some of their supporters wanting an immediate UDI before the end of the coming week.
There are so many open goals yet the opposition keeps blundering. Had there been a strong opposition up here the Scottish Government would be ripped to shreds.
What does it take for the Scottish Tories to reclaim their lost votes from the SNP? They are sitting there is the recent council by-election is anything to go by.
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