Thursday, January 14, 2010

BBC should end the cult of their 'everyman' star and open up their programming to include others for diversity














Dear All

Buzzwords and phrases are the hallmark of think tanks.

The centre-right Policy Exchange says the BBC must undergo a “radical overhaul”.

On top of this, they say Channel 4 should be privatised.

The BBC has a problem in the main you could say that it revolves around the making of terrible programmes of exceptionally poor quality.

Add to that over paid non-entities and fat cat executives devoid of talent and you can see the problem.

The BBC produces mostly crap.

If you see a show chances are it was produced by someone else for them.

Jonathan Ross and his £6 million a year salary summed up all that was wrong in the corporation, have a “star” front everything on BBC.

Where was the diversity?

The BBC seems to have a policy that they have their “star”, he/she is supposed to represent the slightly upmarket everyman.

In reality this decision was flawed.

If the BBC wants to regain its place as a public service broadcaster, it has to look at what it produces and kill off the crap programming.

Open up their programming and abandon the one “main” star concept.

Policy Exchange thinks the BBC should put quality before ratings and leave sport and popular entertainment to commercial channels.

In an organisation there is room for a mixture so I would disagree with abandoning sport and popular entertainment, as a public service broadcaster the BBC has a duty to inform and entertain.

In sport, they must break away from the ‘just football, sprinkled with golf’ mindset.

Why aren’t educational fitness programmes getting any air time?

Is there a need to be radical?

I would say not in any real sense but people have to do their jobs better, the cult of huge salaries must end and the fat cats need to be weeded out.

That isn’t radical; it is just commonsense, programming now is worse than when I was a child.

Yours sincerely

George Laird
The Campaign for Human Rights at Glasgow University

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